How a Few Words Can Increase Social Media Engagement
Think of hashtags as a way to categorize your content.
When done correctly, these tags can help you gain more exposure for your business and increase social media engagement. But like any social media strategy, you have to do your research and think before you post.
This is one of the best ways to increase excitement and engagement on your social media accounts. For example, the Cornucopia wine festival in Whistler shared many posts on their Twitter and Instagram accounts with the hashtag #Cornucopia2019, and so did their followers and attendees.
Take a look at what’s trending on Twitter, and try and incorporate it into your posts; but only if it’s relevant. People are going to know if you’re trying to force it or be fake.
The more people who share your hashtag and use it in their posts, the more exposure, engagement and traffic you’re going to get.
5. Turn one tag into a campaign.
Many users “monitor” certain words, so focusing on one consistently can help you gain a following.
This is a simple way to tie in a trending tag with your business.
People love to share funny stuff with others, whether it’s a trending meme or a relate-able story. Here’s a hashtag late night talk show host Jimmy Fallon came up with to get people to share: #MyWorstCostume.